Once You
Hear It

Brief

3FM was losing a big part of their audience to competitors. Their question: how can we bring them back to our platform?

Insight

Everyone knows 3FM’s famous show ‘Mama Appelsap’. Mishear lyrics that get stuck in your mind.

Idea

Together with a trending artist, we create a catchy song that all radioshows will play. Inside the song, we hide our own ‘Mama Appelsap’.

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