Tikkie Groener

Brief

ABN Amro wanted to target environment-conscious millenials.

Insight

Millenials care about the environment, but often have little resources to actually make an impact. However, they do spend a lot of time socializing.

Idea

Use the apps they already use to turn the socializing ritual into a touch point to collect funds. And make it fun and easy to redistribute these funds.

Arrow-up