Hennessy:
House of Moves

Role: Creative, Art Director

Brief

Build on Hennessy’s association
with the NBA by bringing elements of basketball culture to life in an interactive and immersive way for consumers.

Idea

A 3D space built in WebGL and dedicated to basketball’s past, present and future. On one floor, catch a live performance from Gunna; on the next, find a custom trophy honouring Kobe Bryant, a cocktail recipe at the bar, or a curated gallery space with NBA-inspired art.

Results

House of Moves went live during the ‘22 All-Star Weekend, leaving benchmarks in the dust to land an average of five minutes spent on-site. Swish.
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