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Brief

The iconic Dutch brand Taksi wanted to re-enter the public awareness after being off television for almost 20 years.

Insight

The people that grew up with Taksi – now parents – still remember the nostalgic flavor of Taksi.

Idea

Showing the parents that grew up with Taksi, getting lost in a little bit of the jungle when they drink Taksi. With the original tagline, modernized.

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